https://www.traversj.com/the-rule-stories daily 0.75 2024-02-10 https://www.traversj.com/the-rule-stories/black-voters-cant-be-bought monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/703c7355-edba-4ef6-8c24-5b678da89c2b/public.jpeg The Rule stories - BLACK VOTERS CAN'T BE BOUGHT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.traversj.com/the-rule-stories/how-to-freeze-your-bills-during-covid-19 monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/a7a99430-31fc-42e1-b855-74613458b2d2/Mike%2BHayes.jpeg The Rule stories - HOW TO FREEZE YOUR BILLS DURING COVID-19 - Make it stand out Photo courtesy of Mike Hayes https://www.traversj.com/the-rule-stories/should-you-see-a-therapist-or-get-a-coach monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/ac5f7048-5c0e-4721-90ee-e1e496dd0924/IMG_2562.gif The Rule stories - SHOULD YOU SEE A THERAPIST OR GET A COACH? - Make it stand out Photo credit: Harvard Business Review https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/1d24464e-375c-400f-bfb1-36c5c926c225/IMG_2561.jpeg The Rule stories - SHOULD YOU SEE A THERAPIST OR GET A COACH? - Make it stand out Amanda Jurist, LCSW and Dr. Ella Washington (photos courtesy of Jurist and Washington) https://www.traversj.com/the-rule-stories/on-the-dignity-and-value-of-black-work monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/ac381a75-cce7-4601-b62d-fde7b893d1e0/224a80c6-1b8b-4830-95c0-6529a02af9e5.jpeg The Rule stories - ON THE DIGNITY & VALUE OF BLACK WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.traversj.com/the-rule-stories/the-ruthless-self-discipline-of-kobe-bryant monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/a3f33f71-b772-4d71-a1b3-bf54241495cb/public+%281%29.jpeg The Rule stories - THE RUTHLESS SELF-DISCIPLINE OF KOBE BRYANT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.traversj.com/the-rule-stories/remembering-b-smiths-business-legacy monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/c853eb18-de3e-4281-8296-edb73c0ccdbe/public+%282%29.jpeg The Rule stories - REMEMBERING B. SMITH'S BUSINESS LEGACY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/9314e609-708c-4a2d-8e98-0c8ffdceb535/public+%283%29.jpeg The Rule stories - REMEMBERING B. SMITH'S BUSINESS LEGACY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/a48e3581-3a83-4638-baab-6831e9f86ea8/public+%285%29.jpeg The Rule stories - REMEMBERING B. SMITH'S BUSINESS LEGACY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/d612305e-e12b-4c80-93b6-796df936dccd/public+%284%29.jpeg The Rule stories - REMEMBERING B. SMITH'S BUSINESS LEGACY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.traversj.com/the-rule-stories/how-to-turn-your-lifestyle-into-a-business-w-lynnette-astaire-of-superfood-school monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/cd1eb47d-ffce-4c48-ba03-414c719e0336/public+%286%29.jpeg The Rule stories - HOW TO TURN YOUR LIFESTYLE INTO A BUSINESS W/ LYNNETTE ASTAIRE OF SUPERFOOD SCHOOL - Make it stand out Photo courtesy of Lynnette Astaire/Superfood School https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/a94c4609-4947-4b63-bd5c-79eeb742666d/public+%288%29.jpeg The Rule stories - HOW TO TURN YOUR LIFESTYLE INTO A BUSINESS W/ LYNNETTE ASTAIRE OF SUPERFOOD SCHOOL - Make it stand out The Secret Sauce: Superfood + Spice Kit is available at www.superfoodschool.com (Photo courtesy of Lynnette Astaire/Superfood School) https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/4b781cc8-55ad-41cf-98e0-73edf438df10/IMG_6979.jpeg The Rule stories - HOW TO TURN YOUR LIFESTYLE INTO A BUSINESS W/ LYNNETTE ASTAIRE OF SUPERFOOD SCHOOL - Make it stand out Photo courtesy of Lynnette Astaire https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/d7721dbe-a68d-4fee-9b6b-24f3d00d6419/public+%287%29.jpeg The Rule stories - HOW TO TURN YOUR LIFESTYLE INTO A BUSINESS W/ LYNNETTE ASTAIRE OF SUPERFOOD SCHOOL - Make it stand out Chef Lynnette has hosted Superfood School pop-up classes in cities across the country (i.e. Los Angeles, New York City, Seattle, and Atlanta), and has partnered with companies including MAC Cosmetics and WeWork. (Photos courtesy of Lynnette Astaire/Superfood School) https://www.traversj.com/the-rule-stories/this-high-school-math-teacher-made-26k-in-9-months-charging-e-scooters monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/d7d2a13d-5cf5-4f87-bbb4-c7fd6d868b90/MJ%2BBridges.jpg The Rule stories - THIS HIGH SCHOOL MATH TEACHER MADE $26K IN 9 MONTHS CHARGING E-SCOOTERS - Make it stand out From November 8, 2018-August 16, 2019 MJ Bridges earned $26,058.57 via his after work side hustle: charging e-scooters. (Photo courtesy MJ Bridges) https://www.traversj.com/the-rule-stories/destined-for-d9-consulting-prepares-clients-for-black-greek-life monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/2eb596b6-1142-4863-a3dd-0c6114a00eb0/dralexandriawhite.jpeg The Rule stories - DESTINED FOR D9 CONSULTING PREPARES CLIENTS FOR BLACK GREEK LIFE - Make it stand out Dr. Alexandria White https://www.traversj.com/the-rule-stories/momi-swap-makes-it-easy-for-families-to-cut-childcare-costs monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/40cd8127-e53a-488c-8141-0b9a5dac0785/public+%289%29.jpeg The Rule stories - MOMI SWAP™ MAKES IT EASY FOR FAMILIES TO CUT CHILDCARE COSTS - Make it stand out Majidah Muhammad, founder & CEO, momi swap™ https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/37c851b5-9fe4-48cf-8a93-d6998131089d/public+%2811%29.jpeg The Rule stories - MOMI SWAP™ MAKES IT EASY FOR FAMILIES TO CUT CHILDCARE COSTS - Make it stand out The Muhammad family: Khabir, Mali (20 months), Majidah, and Haqq (5 years old) https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/c1dac8f5-849a-4ba0-84af-93a5cabf0eb7/public+%2810%29.jpeg The Rule stories - MOMI SWAP™ MAKES IT EASY FOR FAMILIES TO CUT CHILDCARE COSTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.traversj.com/the-rule-stories/nile-makes-buying-black-quick-and-easy monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/3ad6331f-a0ac-49e2-9b70-3fbb20c96bc6/public+%2813%29.jpeg The Rule stories - NILE MAKES BUYING BLACK QUICK AND EASY - Make it stand out Kendra Woodruff https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/2e1e43e7-0ff8-444f-9232-21620c4c9e61/IMG_8568.jpeg The Rule stories - NILE MAKES BUYING BLACK QUICK AND EASY - Make it stand out Khadijah Robinson https://www.traversj.com/the-rule-stories/how-curtis-mayfield-laid-the-blueprint-for-jay-z-to-become-the-first-hip-hop-billionaire monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/3b7cd9ff-eaf1-49cd-a6a0-631298816898/CB86F4F0-51A0-48B5-90C0-0370EA53CE12.jpeg The Rule stories - HOW CURTIS MAYFIELD LAID THE BLUEPRINT FOR JAY-Z TO BECOME THE FIRST HIP-HOP BILLIONAIRE - Make it stand out Jay-Z, Curtis Mayfield https://www.traversj.com/the-rule-stories/19-money-moves-the-newly-debt-free-morehouse-men-can-make monthly 0.5 2024-02-11 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/4dc6069d-84be-4fa2-94d7-86f7b2123a80/_thesingleton-nappy-.jpeg The Rule stories - 19 MONEY MOVES THE NEWLY DEBT-FREE MOREHOUSE MEN CAN MAKE - Make it stand out Photo by @_thesingleton from nappy.co https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/c612798c-7f5c-4689-92e9-c25384ce5d32/nahashondiaz-nappy-.jpg The Rule stories - 19 MONEY MOVES THE NEWLY DEBT-FREE MOREHOUSE MEN CAN MAKE - Make it stand out Photo by @nahashondiaz from nappy.co https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/cb618a0a-d5ca-4427-b03c-be73977be706/tolu-bamwo-nappy-.jpg The Rule stories - 19 MONEY MOVES THE NEWLY DEBT-FREE MOREHOUSE MEN CAN MAKE - Make it stand out Photo by @photosbyphab from nappy.co https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/718aa110-43eb-4417-807e-13e6451d893f/rawpixel-com-nappy-.jpeg The Rule stories - 19 MONEY MOVES THE NEWLY DEBT-FREE MOREHOUSE MEN CAN MAKE - Make it stand out Photo by rawpixel.com from nappy.co https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/126fb751-8a5a-4d5b-9632-615051e832ec/_willpower_-nappy-.jpeg The Rule stories - 19 MONEY MOVES THE NEWLY DEBT-FREE MOREHOUSE MEN CAN MAKE - Make it stand out Photo by @_willpower_ from nappy.co https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/ae7e9039-ba61-4ca1-a29b-f5a8896c30f0/052019%2Bmorehouse%2Bgrad%2B-%2B17.jpeg The Rule stories - 19 MONEY MOVES THE NEWLY DEBT-FREE MOREHOUSE MEN CAN MAKE - Make it stand out Credit: The Atlanta Journal-Constitution https://www.traversj.com/bloomseason daily 0.75 2023-06-13 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/fdcc2677-e25f-4dd2-8433-94c6985891e4/BuyBlack-Friday-Everyday.jpg Bloom Season - The Past, Present, and Future of the #BuyBlack Movement Words by Travers Johnson Official Black Wall Street founder Mandy Bowman tells how Black entrepreneurs can grow their businesses even when the hashtags stop trending. https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/7bbd5a48-7d98-4eae-972c-33b7beedd1d0/Screen+Shot+2022-05-18+at+8.56.06+AM.png Bloom Season - Building Belonging Words by Travers Johnson How Different Wrld and Copper House Detroit are creating physical safe spaces for niche communities https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/de081cfe-d7d4-4b1e-b730-ac129a33da3b/Screen+Shot+2022-05-18+at+9.08.22+AM.png Bloom Season - Bloom Beyond Report: College Athletics Words by Travers Johnson, Pier Duncan, & Marjua Estevez Changes to NCAA monetization regulations invite new business opportunities https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/e4258663-5d33-4f6a-a077-cdc292a52ccf/Screen+Shot+2022-05-18+at+8.48.46+AM.png Bloom Season - From URL to IRL Words by Travers Johnson How to meet your customers where they are https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/0af3ab4e-52d2-437b-9ff4-3d62a041dc8e/Screen+Shot+2022-05-18+at+8.52.30+AM.png Bloom Season - Backed by the Feed Words by Travers Johnson How to mobilize your online community to build your business https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/fea45e38-5086-48ab-b947-4e73ec86d8d1/Screen+Shot+2022-05-18+at+9.07.57+AM.png Bloom Season - Bloom Beyond Report: Media & Entertainment Words by Travers Johnson Ownership and innovation are the future of Black media and entertainment https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/17f7d05e-573f-4a6d-8d72-46350d5a010a/PosterImage-BUSINESS4+%281%29.png Bloom Season - “I show up as my authentic self every day” Words by Travers Johnson A viral moment in 2020 rocketed Terrance Williams’s business into the stratosphere—a moment that taught the fashion designer the importance of showing his authentic self to his audience. https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/8878e965-ae3f-4a0f-9e9e-e7399290f61e/Screen+Shot+2022-05-18+at+9.08.09+AM.png Bloom Season - Bloom Beyond Report: Food & Beverage Words by Travers Johnson and Kailyn Brown Opportunities abound for agile and innovative entrepreneurs in the food and beverage industry https://www.traversj.com/the-rule-newsletter daily 0.75 2024-02-10 https://www.traversj.com/lore-literary daily 0.75 2024-02-12 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/dbc64bac-2353-49b1-9b1f-d1d321066250/Travers+headshot+1.jpg https://www.traversj.com/home daily 1.0 2024-02-11 https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/507c2784-aa5b-49c6-b3bd-3fbf23bfa2dd/Travers+headshot+1.jpg Home https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/1594772956280-N7S4DDK46AEKXYTU04D2/the+rule.png Home - The Rule was a weekly newsletter and website I founded that offered practical content + context on the Black business renaissance. Read the stories archive Read the newsletter archive https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/a46a2d74-4a45-40c9-9a36-b2b3afaed7cd/Queerency+%28stacked+logo%29.png Home - I am the founder and CEO of Queerency, a leading source for LGBTQ+ business news. We cover awesome queer-owned brands, inspiring LGBTQ entrepreneurs, and serve the tea on the queer economy with dignity and depth. Subscribe to our newsletter and follow us on TikTok and Instagram. https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/6895ca9c-b847-44f8-9078-56d0c9c8e9a8/Screenshot+2023-06-12+at+10.05.56+PM.png Home - I am a Forbes contributor covering the intersection of the queer economy and the creator economy. Read my articles https://images.squarespace-cdn.com/content/v1/5f0e2e8ae056914736a77070/2c8c7b6c-027f-4c87-9b29-0fa15958d6a8/BloomLaunch_Being_Social_Static_4x5.png Home - I served as Editor-in-Chief of Bloom Season presented by Mailchimp, a Webby Award finalist online magazine offering first-hand experiences and actionable insights to help entrepreneurs of color realize their ambitions and rewrite the blueprint for small business success. 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